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It was Robert Williams’ groundbreaking 1979 book, The Lowbrow Art of Robert Williams, that introduced the term “lowbrow” into the fine arts lexicon, fostering the evolution of “outlaw culture” in the art space.
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In the late 20 th and early 21 st centuries, a new form of realism through paint presented perspectives that challenged the definition of fine art, focusing on the figurative graphics that formal art tended to reject: comic books, hot rod culture, surfer illustrations, movie posters and trading cards, to name a few. With an approach that celebrates Vans’ 50th anniversary, the Vault by Vans x Robert Williams collection sustains the design elements of past Robert Williams partnerships by showcasing Robert’s intense creativity and imagination across Vans iconic forms. “Vans, the original action sports footwear and apparel brand, has collaborated with one of America’s most maligned underground artists, Robert Williams, to bring his psychedelic artwork to life in a limited edition Vault by Vans capsule, introducing a striking trio of classic footwear, deluxe shirts, and a very special Fender Stratocaster Guitar. Known for his works in the hot rod car custom culture, he’s a well known figure in that community, and it’s nice to see that Vans has collaborated with him again on this 50th Anniversary collection. In 2009, Vans Vault teamed up with “lowbrow” artist Robert Williams, to create a small collection of shoes, showcasing his artistic style, and introducing him to a new audience in those Vans collectors, like us.
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